INTRODUCTION
Life & Style is a weekly publication distributed to a targeted LSM 7 - 10 readership in the greater Durban area and up the North Coast beyond Ballito.
The print run is currently 26 500 copies distributed free to a specifically targeted demographic readership in this region. It is the only weekly publication distributed to all the corporate head offices and office parks on the Umhlanga ridge as well as all hotels, large businesses and retail outlets in our chosen area of distribution.
We are independently owned and not bound by treaty or contract to restricted areas - we go to where we get the biggest concentration of affluent readers. We distribute 9 000 copies to door in the best residential areas in our footprint and our bulk distribution stands in the busiest shopping areas are well branded.
Life & Style is ABC certified and we conduct regular market research through Media Marketing Services to maintain our readership.
STYLE AND CONTENT
The Life & Style brand is well established in this region. We focus our info and entertainment mix on issues of lifestyle, fashion and decor, property, health and wellness, movies, music, motoring, food and fun. Life & Style is web printed on newsprint and is free but never cheap. We employ experienced graphic designers to give the publication its quality magazine style layout and design. It reflects a lifestyle unique to this fast developing region international, sophisticated, luxurious and stylish.
All editorial contributors are subject matter experts in their respective fields or good journalists who enjoy an association with our publication.
The paper carries a relatively exclusive advertising content to give maximum exposure to the articles featured in each issue. The overall offering is designed to deliver a quality read to a discerning market.
Former Specialist Television Producer and radio presenter, Dave Charles, is the editor of Life and Style.
Dave holds an honours degree in media communications from Wits University and has won many awards in his field including the NTVA and Loerie Awards. He is a Fellow of the Royal Geographical Society and the South African Representative of the Anglo Zulu War Historical Society in the UK.
As a Specialist Television Producer at the SABC he was formerly responsible for some of the biggest magazine programmes in South African television history and as a print journalist he has been featured in many publications including regular features in The Sunday Times, and Country Life Magazine.
In the nineties he developed and presented specialist programmes for Five FM and produced television commercials for a range of blue chip corporate clients. He now lives with his family in Ballito and enjoys the challenges of bringing Life & Style into print each week.
